When launching your business you need to understand your primary objective.
Your primary objective is your WHY.
Here is a list of questions that will help you understand your why:
- What do I wish my life to look like?
- How do I wish my life to be on a day-to-day basis?
- What would I like to be able to say I truly know in my life, about my life
- How would I like to be with other people in my life — my family, my friends, my business associates, my customers, my employees, my community?
- How would I like people to think about me?
- What would I like to be doing two years from now? Ten years from now?Twenty years from now? When my life comes to a close?
- What specifically would I like to learn during my life — spiritually, physically, financially, technically, and intellectually? About relationships?
- How much money will I need to do the things I wish to do?
Once you answered these questions…
That’s your “WHY”.
And the next step is to work on your strategic objective to get there.